A review of the research carried out by Russian and international scientists in plant biotechnology was performed. The potential application of plant biotechnology for commercial production of wild berries, and vegetables, as well as valuable medicinal raw materials and the design of functional food products, were explored. The composition and properties of biologically active compounds of the plants found in the West Siberian region were analyzed. Vaccinium vitis-idaea L., an evergreen shrub with a unique chemical composition, was explored. The conventional extraction procedures as well as cell cultures were analysed. Particular attention was drawn to micropropagation of plants as a way to obtain biologically active compounds. The experiments with the most common cell culture media were carried out. Vaccinium vitis-idaea L. grown in vitro was determined to be a promising source of food ingredients. The enriched food products can assist in improving the nutritional status and, thus, contribute to the improvement of public health per the state policy of the Russian Federation in the field of healthy nutrition.