To sustain health and development, researchers all around the world are looking for new products to improve contemporary diets. People have been interested in using antler products to treat different health conditions for a great number of years. Many examples can be found in traditional Chinese medicine where antlers are used to increase stamina and vitality. Antler products are considered to be highly beneficial for health and are used to improve the body’s nonspecific resistance to unfavorable environmental factors, regulate and support the functions of organ systems, enhance endurance and promote quicker recovery, and compensate for nutrient deficiencies. Therefore, regular consumption of antler products can boost health, reduce morbidity and improve the quality of life. For this work, the market for antler products currently produced in the Russian Federation was analyzed. The study focused on the information provided by the antler supplements producers. The review has identified the growing consumer interest and the lack of antler processing companies.